Rachel Welton

“Cultural identity and development of destination branding: the Sri Lankan Earth Lung project”

The Earth Lung Project was launched in 2007 in a bid to re-brand Sri Lanka, a destination facing significant political and environmental challenges. This paper explores the extent to which there is a sense of national identity across the tourism stakeholder groups within… Read more

Rachel is a Senior Lecturer in Tourism and International Marketing. She has worked at Nottingham Business School, Nottingham Trent University since 2003 and since then has taught on and been a module leader for a number of international marketing and tourism modules offered on the BABS & BAIB programmes. Rachel is part of the programme team for the international degree and provides support for students during their placement year. She has a BA and MSc from Nottingham Trent University. Her PhD title was: Coastal tourism: the response of Indian Ocean island tourism destinations to climate change. Rachel has conducted research for the EU exploring the role and spatial effects of cultural heritage and is currently involved with a research project into tourism education and entrepreneurship.